worktown | love your office

To mark this significant milestone Worktown celebrated the successful implementation of ISO 14001 with a handful of customers and suppliers at www.Whitepod.com one of the most ecological hotels on the planet. We believe our company’s environmental performance can have a significant impact on our company’s success. In Switzerland from 14-16 March the weekend consisted of an opportunity for our customers to meet the Worktown team and our suppliers to build relationships and share environmental ideas and of course an opportunity to get on those snowboards, skis and for those non surfers to relax in the spa and enjoy the outstanding beauty they we were surrounded with. The weekend provided an opportunity for organisations to explore the benefits of implementing ISO 14001 with a showcase of how Worktown had succeeded in using the ISO 14001 standard to make progress on sustainability, improve their overall performance and contribute to the policy objectives set out in the Government’s Sustainable Development Strategy ‘Securing the Future’.We hope this enabled everyone to be able to take away and implement ideas and views in their own organisations and of course. On the last evening before we all departed we had an inspirational talk by Donnachadh McCarthy (www.3acorns.co.uk ) a demanding key-note speaker on environmental issues who writes extensively including the weekly “Home Ecologist” column for the Independent and a frequent guest on national and regional radio and TV programmes, putting the environmental case across a large range of issues. The talk all gave us food for thought and gave us something to take away to begin reviewing what difference we could all make in our corporate and personal lives. A successful event.. to the point we are planning another event next year.

Here at worktown we’ve always believed in fantastic customer service, strong family values and doing our bit to save the planet. But we weren’t convinced that these values were shining through clearly enough – to our team of staff, our customers, or our suppliers. We pride ourselves on being utterly passionate on what we do, and so last year, we took the decision to set about revitalizing the way we looked and how we communicate with people. We worked closely with branding experts to talk about what our current brand said about us, and what we wanted it to say. We had lots of conversations with our customers, suppliers and our staff. We then took all these findings to a brand workshop (basically an excuse to talk about ourselves a lot and eat some nice biscuits) and concentrated all our ideas into a set of core principles that we wanted to live by. Feeling quite pleased with our efforts so far, we then turned our attention to what we as a company look like. We put a lot of work into coming up with a brand new logo that we feel reflects us as a whole, and captures our energy and passion for offices across the land. Our new logo bred a brand new colour palette and imagery guidelines, which means that you’ll notice changes in all of our new catalogues, stationery and signage. Finally, we decided to change our tone of voice in our written communication, making it a much closer reflection of how we really talk and our quirky nature. We hope you like it.