worktown | workplace

Here at worktown we’ve always believed in fantastic customer service, strong family values and doing our bit to save the planet. But we weren’t convinced that these values were shining through clearly enough – to our team of staff, our customers, or our suppliers. We pride ourselves on being utterly passionate on what we do, and so last year, we took the decision to set about revitalizing the way we looked and how we communicate with people. We worked closely with branding experts to talk about what our current brand said about us, and what we wanted it to say. We had lots of conversations with our customers, suppliers and our staff. We then took all these findings to a brand workshop (basically an excuse to talk about ourselves a lot and eat some nice biscuits) and concentrated all our ideas into a set of core principles that we wanted to live by. Feeling quite pleased with our efforts so far, we then turned our attention to what we as a company look like. We put a lot of work into coming up with a brand new logo that we feel reflects us as a whole, and captures our energy and passion for offices across the land. Our new logo bred a brand new colour palette and imagery guidelines, which means that you’ll notice changes in all of our new catalogues, stationery and signage. Finally, we decided to change our tone of voice in our written communication, making it a much closer reflection of how we really talk and our quirky nature. We hope you like it.